Tell the tool what you are promoting and what you want the reader to do. Get button text and sentence CTAs you can paste straight in.
Most weak CTAs fail the same way: they name the mechanism instead of the outcome. "Click here" and "Submit" describe the click. "Get the templates" describes what the reader gets. People click outcomes, not mechanisms.
The fastest way to improve an email's click rate is to cut the second CTA. When an email asks the reader to read a post, follow an account, and check out a product, each option taxes the others. Pick the one action that matters most, ask for it clearly, and if the email is long, ask twice - same action, once early and once at the end.
"Buy now" is a big ask and works when the email has already made the case. Early in a relationship, smaller commitments convert better: read this, try this, reply with your answer. The reply CTA is underrated for new lists - it starts conversations, and conversations tell you what to sell later.
A good CTA removes the mystery of the click. "Download the checklist" promises a file. "See the pricing" promises a page. "Grab your spot" for a webinar promises a registration. When the reader can predict the next screen, clicking feels safe. When they cannot, even interested people hesitate.
A good CTA names the action and the reward in plain words: Get the templates, Read the guide, Reply with your question. It is specific about what happens after the click, and there is only one of it per email.
One action, repeated if the email is long. Multiple different CTAs split the click three ways and usually lose to one clear ask shown twice - once early for the skimmers, once at the end for the readers.
Buttons win for the primary action in most emails because they are easy to see and easy to tap on a phone. A sentence CTA inside the text feels more personal and often works better for replies and low-commitment asks. Many senders use both for the same action.
Yes. It is free, needs no account, and runs entirely in your browser - nothing you type is sent to a server.